Unexpected ways scraping can impact your marketing efforts

Every week, you should study an analysis of all the traffic from organic search queries to your website. This enables you to determine whether changes from previous weeks or months are having an effect. If you're under the impression that only big brands can compete in the game of search …

more ...



Lessons I've learned from long tail search

In its simplest form, off-page optimization can be referred to as increasing a website's authority. If you were involved in link-building practices that clearly violate Google quality guidelines and your website experienced a sharp drop in traffic, it might be Penguin. Globally integrated marketing communications (GIMC) programs are vital for …

more ...


Reasons why marketers love RSS feeds

If you're a bit familiar with the ways of SEO, you'll be aware that duplicate content is a problem that can happen to anyone and could seriously harm your rankings. But in some cases, it's difficult to know where you stand. Google likes to pretend that great content, and great …

more ...