Actively seeking links can and should penalize your website

By searching for the answers to questions, Google will present the most useful and relevant answers to interested searchers; rather than those which are optimised for archaic search requirements. Your user experience will suffer, and you won't have as much of a ranking advantage as you did pre-Hummingbird. A local …

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Find out more about web 2.0

Product-specific research involves identifying key product characteristics that become selling points. In some cases, thin content can be written out by a program that plugs in terms identified as having either a high search volume or a low level of competition. Did you know that Beverley was the tenth largest …

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spend your money to support a cause close to your industry

Interactive blogs permit visitors to send comments or posts, making them another important component of social media. Links from trustworthy sites signal to search engines that your site is trustworthy too. Effective link building is now about trust and popularity. Only a high-quality backlink works in this model. Our job …

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