Go long-tail and forget anchor text

t's not necessarily bad to optimize for traffic, it depends on your goals; if you're in e-commerce or a service based business it is more valuable to invest your resources in making sure you rank well for the terms that are most likely to lead to a sale; optimize for …

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What can you do about web crawlers right now?

This is a common approach, but as we learnt earlier, it's nowhere near optimal if this website is going to rank well for competitive phrases. Agency SEOs have an edge because they have access to independent sets of data that span across different industries. If you're out and about in …

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Propagation of relevance using meta description

There are many ways to measure the success of an SEO campaign, and one of the most common is also one of the least valuable. The site may experience a brief drop in rankings, but such a bump in the road is normal for large, established sites. We suprised our …

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heading

t's far better to focus on reaching to authoritative blogs and providing them with real value rather than pay for a spammy or highly promotional articles with a backlink to your website. How to find these errors: Earliest windows were not nearly as sophisticated as the later designs and modern …

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Actively seeking links can and should penalize your website

By searching for the answers to questions, Google will present the most useful and relevant answers to interested searchers; rather than those which are optimised for archaic search requirements. Your user experience will suffer, and you won't have as much of a ranking advantage as you did pre-Hummingbird. A local …

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Find out more about web 2.0

Product-specific research involves identifying key product characteristics that become selling points. In some cases, thin content can be written out by a program that plugs in terms identified as having either a high search volume or a low level of competition. Did you know that Beverley was the tenth largest …

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spend your money to support a cause close to your industry

Interactive blogs permit visitors to send comments or posts, making them another important component of social media. Links from trustworthy sites signal to search engines that your site is trustworthy too. Effective link building is now about trust and popularity. Only a high-quality backlink works in this model. Our job …

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