But there's an obvious problem: it's a gamble. No matter how much thought you put into it, it still might fail. Who is the owner (driver) of your SEO efforts? Your role when writing content is to give them the information they're looking for and to make them feel satisfied …

If you're a bit familiar with the ways of SEO, you'll be aware that duplicate content is a problem that can happen to anyone and could seriously harm your rankings. But in some cases, it's difficult to know where you stand. Google likes to pretend that great content, and great …